For ViiV Healthcare, we developed Faces of HIV, a generative AI campaign designed to visualize hope and longevity for people living with HIV. The concept reimagined real patients in their seventies through digitally aged portraits, celebrating the possibility of long, fulfilling lives made possible by modern treatment. By blending patient interviews with generative design, the work framed aging not as decline but as empowerment and continuity.

I served as a generative AI subject matter expert, guiding the design team on ethically responsible AI practices and the technical methods needed to achieve lifelike aging effects. I helped select enterprise-safe tools, craft and refine AI prompts in Adobe Firefly, and advise on post-production techniques in Photoshop to ensure accuracy, empathy, and representation throughout the process.