The Human-Generated Art Experiment
For Fine Art Appreciation Day, Blue Bottle sparked a cultural conversation about the value of human creativity through The Human-Generated Art Experiment. The project placed AI and artist Devon Rodriguez side by side, each given the same prompt to create a portrait, illustrating the emotional depth and nuance that only human craft can capture.
I provided AI subject matter expertise during creative development, guiding the conceptual framing around human versus AI artistry and consulting on how to authentically position the experiment. I also participated as the subject of the artwork, embodying the contrast between machine generation and human expression.
CLIENT:
Blue Bottle
MY ROLE:
GenAI Strategy
On-Camera Subject
YEAR:
2023