Changemakers On
The Move
Designed for the bold, the creative, and the always-on-the-move, Changemakers on the Move was an immersive bi-coastal activation that brought Microsoft’s Copilot+ PCs, Copilot, and Windows to life through tactile, creator-focused demos.
The experience transformed a mobile space into a sleek, modern hub inspired by Microsoft’s design language, where visitors could step inside to capture AI-generated headshots, remix portraits, explore Copilot’s generative tools, and see firsthand how AI integrates into everyday creativity.
I helped lead experience design and demo strategy, concepting and shaping the hands-on moments that anchored the activation. From pitching and developing the live portrait remix concept with a featured artist to guiding the AI demo flow and spatial design details, I ensured every interaction communicated the power and accessibility of Microsoft’s newest AI-enabled devices.
CLIENT:
Microsoft
MY ROLE:
Creative Direction
GenAI Strategy
YEAR:
2025
Results
98.6M
Reach
1.1M
Engagements
9.6M
Views
11.8%
Engagement Rate