Changemakers On
The Move

Designed for the bold, the creative, and the always-on-the-move, Changemakers on the Move was an immersive bi-coastal activation that brought Microsoft’s Copilot+ PCs, Copilot, and Windows to life through tactile, creator-focused demos.

The experience transformed a mobile space into a sleek, modern hub inspired by Microsoft’s design language, where visitors could step inside to capture AI-generated headshots, remix portraits, explore Copilot’s generative tools, and see firsthand how AI integrates into everyday creativity.

I helped lead experience design and demo strategy, concepting and shaping the hands-on moments that anchored the activation. From pitching and developing the live portrait remix concept with a featured artist to guiding the AI demo flow and spatial design details, I ensured every interaction communicated the power and accessibility of Microsoft’s newest AI-enabled devices.

CLIENT:

Microsoft

MY ROLE:

Creative Direction
GenAI Strategy

YEAR:

2025

Results

98.6M

Reach

1.1M

Engagements

9.6M

Views

11.8%

Engagement Rate