The Co.Lab Studio
Press Publish NYC was a one-day creator summit hosted by Colin & Samir at the Domino Sugar Factory in Brooklyn, bringing together 400 professional creators, storytellers, and industry leaders to explore the evolving relationship between technology, media, and the creator economy. As the event’s exclusive AI partner and official sponsor, Microsoft anchored its presence through two key touchpoints: a main-stage fireside chat with Microsoft AI CEO Mustafa Suleyman and an interactive booth experience called The Co.Lab Studio, powered by Copilot Voice.
Inside The Co.Lab Studio, creators were invited to collaborate directly with Copilot through a personalized, voice-driven experience that helped them ideate, refine, and publish their content. Each visitor left with a custom Soundwave Poster, a Copilot Prompt Book, and a recording of their session—tangible reminders of how AI can amplify human creativity. I helped shape the original concept and developed the takeaway experience to ensure it felt both emotionally resonant and practically valuable for creators.
CLIENT:
Microsoft
MY ROLE:
Creative Direction
GenAI Strategy
YEAR:
2025
Impact
127+
Creators engaged with 252M total followers
31.1M
Reach from 53 pieces of content
76%
Attendees reported a positive shift in perception of AI
91%
Of creators engaged are new to Microsoft