The Reheat with Keith Lee

To show how AI can help small businesses thrive after sudden viral success, we partnered with Keith Lee, the food critic known for uplifting local restaurants. Together, we created The Reheat, a mini docu-series demonstrating how restaurants can use Microsoft Copilot to stay ready for the spotlight and build sustainable growth.

I led creative and technology direction, shaping the concept and guiding Keith through authentic interactions with business owners. By integrating Copilot’s advanced features into real-world scenarios, we showed how AI could empower restaurants to plan smarter, operate efficiently, and future-proof their success.

CLIENT:

Microsoft

MY ROLE:

Creative Direction
GenAI Strategy
Prompt Engineering

YEAR:

2024

  • Pretty Soul Kitchen (Las Vegas)

    Following a glowing review, Chef Brandi’s been flooded with customers and catering requests. On this episode of The Reheat, Keith Lee tries out a new seafood dish and Microsoft AI experts show Chef Brandi how to better streamline her operations with the power of Copilot.

    Watch ep 1

  • Brunchaholics (Dallas, TX)

    Business at Brunchaholics has been booming since Keith Lee visited and Chef Jessie has been looking for ways to stay organized and keep up with demand. On this episode of The Reheat, Keith Lee rates a new, spicy dish and Microsoft AI experts show Chef Jessie how Copilot can integrate into the business apps he already uses.

    Watch ep 2

  • Monday NOLA

    Keith’s review of Monday, a brunch spot owned by mother-son duo Larry Morrow and Lenora Chong, helped bookings skyrocket. On this episode of The Reheat, Keith Lee revisits a favorite and Microsoft AI experts show Monday how to communicate across multiple restaurants using Copilot.

    Watch Ep 3