For the Copilot+ PC launch, we created immersive events in New York and Los Angeles that invited creators to imagine what technology could make possible. The experience centered on transforming simple doodles into vivid, AI-enhanced artworks through text prompts, giving audiences a firsthand look at the creative potential unlocked by Microsoft’s new AI-powered PCs.

I led creative and art direction for the experiential rollout, crafting a visual world of golden frames and pink dreamscapes that blurred imagination and reality. Partnering with Volvox Labs, I guided the tech approach using TouchDesigner to generate real-time transformations in a custom cloud infrastructure, making the magic of AI feel immediate and tangible.