“Microsoft’s retro workspace at Build salutes the OG developers of the 1970s”

The Original Build

In a time when AI is reshaping how we code, we set out to reframe the narrative for developers—showing that AI isn’t a replacement, but a collaborator. Working with Microsoft, we built an immersive experience that reimagined the company’s 1970s roots to highlight how far innovation has come.

I helped lead creative and experiential development to blend nostalgia with modern technology. The activation paired vintage aesthetics and physical computing with real Microsoft Copilot and Azure integrations, connecting past and future in a tangible way.

CLIENT:

Microsoft

MY ROLE:

Creative Direction
Experience Design
Tech Strategy

YEAR:

2025

We created an authentic, memorable experience dropped straight out of the 70s, complete with period furniture, lava lamp, advertisements, ASCII UI and Altair 8800 reproductions powered by modern tech, including Microsoft Copilot and Azure. From start to finish, we blended old-school and new school tech.