Hero Me is an AI-powered storytelling experience developed during an Edelman Internal Innovation Sprint. It reimagines beloved public-domain tales by letting families transform a story’s main character into a loved one, complete with personalized details like a favorite toy or pet.

I originated and led the concept, creative direction, and experience design, guiding a cross-functional team to prototype a dynamic system that merged GPT-driven narrative generation with DALL·E-powered visuals to make reading deeply personal and emotionally resonant.