Common Ground
An AI-powered digital game prototype created within Edelman’s innovation team to explore how technology can bridge social divides. The experience challenges the instinct to take sides on polarizing issues by reframing debates around shared human values.
I led creative direction, concept development, and UX strategy, collaborating with a cross-disciplinary team to turn complex behavioral insights into a playful, interactive prototype that fosters empathy and conversation.
CATEGORY:
Prototype
BUILT WITH:
GPT API
Figma
React
YEAR:
2024
HOW IT WORKS
Join
Players join the game connected to all their phones through a QR code.
Identify
Players choose their values and get an archetype based on what’s important to them. These archetypes and values are shared with the group.
Decide
Players answer questions based on scenarios that they have to all agree on a solution within a time limit. After they choose their answer they get insights on real-world impacts from their decision
Unite
Players get a common ground archetype based on their gameplay and are given additional resources to help with knowledge share and future conversations
