When Adobe launched Firefly’s generative AI tools to the public, it marked a defining moment in creative accessibility. Anyone could now produce commercially usable AI art. Our challenge was to spotlight the positive potential of this technology amidst a landscape of skepticism and hype.

Under Adobe’s Dream Bigger platform, I helped lead a global creator campaign inviting artists to visualize their dream worlds through Firefly’s tools. From concept to execution, our integrated team guided creators in crafting immersive, AI-enhanced backdrops that showcased the magic of human imagination amplified by technology.