Adobe x Amazon – Rings of Power
To celebrate Adobe’s partnership with The Lord of the Rings: The Rings of Power, we created a first-of-its-kind sponsored TikTok Effect that transported fans into Middle-earth.
I led creative development for the TikTok Effect, crafting the visual concept, motion sequence, and parallax layering system. My work included designing and editing all visual assets, integrating textures and typography, and ensuring the AR experience captured both the spirit of the show and the creativity of Adobe’s brand.
CLIENT:
Adobe
MY ROLE:
Creative Direction
Visual Design
AR Development
YEAR:
2022
Using motion-sensor technology and exclusive show assets, the experience invited users to capture a personalized “digital postcard,” blending Adobe’s creative tools with the epic world of the series to generate massive social engagement ahead of launch.
