Back to School 2021
Back to the New School captures the energy and excitement of being a kid. Through editorial vignettes and narrative storytelling, we showed the world just how excited we were to be back to school – by following a group of friends as they take their classes by storm.
360 campaign assets were created across social, email, homepage, and in-store.
Brand Creative Director: Alexia Adana
Creative Agency: Team Epiphany