In March 2021, to celebrate Women’s History Month, the Behind Her Label 2021 platform was kicked off. Despite the many production challenges faced with COVID-19, we remotely produced 3 separate video and photoshoots.

By leveraging local content creators and a cohesive visual direction, we paid homage to women in the industry and highlighted 3 up-and-coming designers. Through the storytelling, messaging amplified the future of women in the industry and brought awareness to closing the gender gap in the streetwear industry. 

Brand Creative Director: Alexia Adana

Creative Agency: Palette Group